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How to Evaluate the Effectiveness of Your Website

How to Evaluate the Effectiveness of Your Website

Imagine you are looking for a business to help you with a specific problem. You do your research, narrow it down to two possible choices, and decide to visit their offices before making your decision. The first office is very nice and clean, with friendly staff who...
5 Things No One Told You About SEO

5 Things No One Told You About SEO

In this article, we’re going to explore the top 5 things that I’ve come to find most important to know about SEO: 1. Speak to the customer, not the crawler. Don’t talk like a robot, be conversational in your SEO efforts. 2. Make sure Google can read and see your...
GET SSL or Your Business Will Soon Suffer

GET SSL or Your Business Will Soon Suffer

Chrome 62 will boldly display a “Not secure” badge on all sites without an SSL Certificate. A secure socket layer (SSL) certificate is a form of security for sites that collect private information for new leads and existing customers. It allows for a...
10 AMAZING PPC TIPS FOR A SUCCESSFUL ADWORDS CAMPAIGN

10 AMAZING PPC TIPS FOR A SUCCESSFUL ADWORDS CAMPAIGN

Pay-per-click (PPC) is one of the single most powerful marketing tools in any business’ arsenal. When a campaign is well-managed, it can result in a huge increase in business and fantastic return on investment. However, when an Adwords campaign is mismanaged, or set...