Pay-Per-Click (PPC) marketing

pay-per-click-advertising

Pay-Per-Click (PPC) marketing allows your organization to reach more customers with local, national, and global keyword marketing campaigns.  Host Media will setup, manage, and report on your Pay-Per-Click (PPC) efforts, allowing your organization to do what it does best.

  • Low start up costs
  • Set your own budget
  • Instant gratification
  • Easily track your users

What is Pay-Per-Click (PPC) marketing?

Most major search engines have dedicated real estate on their web pages for advertisers. On Google, you’ve probably noticed a couple of listings at the top of their search results page that have a subtle background color behind them, and listings on the right hand side of the page. These areas are dedicated to companies who pay for specific keywords and search phrases. For instance, if Host Media wanted to show up at the top of page 1 of Google for the keywords “Top 10 Web Design Companies”, we could bid against other companies for those high-impact positions.

The Pay-Per-Click (PPC) model is a bit different than most advertising models. With Pay-Per-Click (PPC) you only pay when someone clicks on your ad and is redirected to your website. How much you Pay-Per-Click (PPC) depends on how much others are willing to invest for the same keyword phrases. In a silent auction hosted by the search engine, the ad with the highest bid generally shows up first. Other factors, such as ad quality and relevance, can also be determining factors, but most of the time, the company who is willing to invest the most, has the highest ranking.


Why should you invest in Pay-Per-Click (PPC) advertising?

There are a few benefits to Pay-Per-Click (PPC) advertising. The first and most obvious is you can level the playing field against your competition by out ranking them on targeted keyword phrases. There are also a few other appealing benefits to Pay-Per-Click marketing.

Instant Gratification

Most major search engines have easy set-up procedures that have your ads appearing in search results in less than an hour.

Low Start-Up Cost

With Pay-Per-Click (PPC) advertising, you set a daily budget, so you know the maximum amount you’ll be spending per day. When your budget is expired, your advertisements will stop appearing for the remainder of the day.

Targeted Keyword Phrases

Pay-Per-Click (PPC) advertising allows you to choose any keyword phrase (as long as it is relevant to your website content). This allows you to broaden your visibility that is typically close to impossible to achieve through organic Search engine optimization.

National and Local Exposure

Each business has different demographics they wish to reach in their marketing initiatives. With Pay-Per-Click (PPC) you can specify your advertisements to only appear within a specific geographical area.  Your account settings allow you to choose local or national markets for your ads to display.

Learn more about Google AdWords

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