This will be a complete game-changer for on-site search engine optimization.
Google has just started to roll out the â€śmobile First indexâ€ť and itâ€™s a doozie! It will change the game of SEO forever and change how your website gets ranked in itâ€™s search engine. Here are a few thing you will need to know.
What is Mobile First index?
By now you know that Google crawls your site to add web pages to itâ€™s index, just like a real person, it would view your website. It used to view as a desktop user. Now, that has changed as it will crawl your site as a â€śmobile userâ€ť instead. HUGE difference there!
For one thing your website might appear very different to mobile users, or you may have a completely different site for mobile users alltogether. This is bad because it canâ€™t follow links that are not there. As a result, down you go in itâ€™s index.
Keep in mind there are MANY variables here, like Speed â€“ so if you site loads very slow, you donâ€™t stand a chance.
Bottom line â€“ Start with MOBILE first.
What if you donâ€™t have a responsive site?
Great question, well it will be business as usual, except, you already know it will rank responsive sites better, so switch over ASAP!