Google Mobile Search killing the desktop

This will be a complete game-changer for on-site search engine optimization.

Google has just started to roll out the “mobile First index” and it’s a doozie! It will change the game of SEO forever and change how your website gets ranked in it’s search engine. Here are a few thing you will need to know.

What is Mobile First index?

By now you know that Google crawls your site to add web pages to it’s index, just like a real person, it would view your website. It used to view as a desktop user. Now, that has changed as it will crawl your site as a “mobile user” instead. HUGE difference there!

For one thing your website might appear very different to mobile users, or you may have a completely different site for mobile users alltogether. This is bad because it can’t follow links that are not there. As a result, down you go in it’s index.

Keep in mind there are MANY variables here, like Speed – so if you site loads very slow, you don’t stand a chance.

Bottom line – Start with MOBILE first.

What if you don’t have a responsive site?

Great question, well it will be business as usual, except, you already know it will rank responsive sites better, so switch over ASAP!

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